How Influencial Is Public Service Advertisement (internet traffic)
No commentsBy Karl Sultana
Advertising is generally associated with commercial enterprise where companies advertise their commercial goods and services in order to win consumers. The same advertising techniques can be used for educating, informing and motivating the public about several topics related to environment, health, security or religion. Advertising is indeed a very powerful tool to reach out to the public if they need to be motivated or cautioned about certain issues.
Public service advertising is compulsory for TV and radio channels in many countries. But since they bring in the least revenue in comparison to the commercial advertisements, the messages to the public are aired at such times, when there are the least number of viewers. Often politicians use sophisticated advertising and marketing communication techniques during elections, but they are largely financed by political parties.
Some advertisements can be shown on TV free of charge if the message in the advertisement is related to some specific social cause. Hence some government organizations or low-profit organizations show advertisements which are sponsored by other companies: they are subjects like teenage smoking, mental illness or drugs and alcohol.
Public service advertising is vital for any nation, because it can improve its health, save lives of people and initiate positive behavior in them successfully. Such advertising is targeted at the nation as a whole. If it has a specific target audience like teenagers, a particular religious community or a particular profession, the necessary creative process is used and the psychology of that group is also taken into consideration. Social issues and health issues can be well tackled by organizing events, films, posters and billboards and it is seen that thousands of lives can be saved through them and there can be substantial savings to the public purse.
It is not easy to bring about social changes in society. But through public service advertising it is possible to explain or convince the people of a nation to behave or act in a certain manner. A subject like emergency preparedness is often advertised to make people aware of emergency situations that may arise. During war this is extensively used, and it highlights the security problems in today’s urban world. Online sexual exploitation is another common subject that people are often made aware of.
Educating is definitely one of the main aims of public service advertising. Many adults are encouraged to volunteer to mentor young people to help them with their problems. These are often common problems like skipping school, using illegal drugs, drinking alcohol or just hitting and fighting all the time. Mentors can be found through advertising to help the young population to overcome their difficulties.
Most of the time information is the main objective of public service advertising. It could be a new drug policy or awareness about AIDS. Campaigns organized by the government encourage people to live a healthier lifestyle, inculcate healthy eating and physical activity habits. The ill-effects of an unhealthy lifestyle would result in obesity, high blood pressure, heart diseases or diabetes. Awareness is important for the progress of any nation and public service advertising is the best way to promote it.
Check out Karl Sultana’s search engine rankings tips. He has plenty of free resources on his blog, including a free newsletter, Karl’s SEO Gossip.
Small Business SEO: Can You Really Afford it?
By seomul Evans
Let’s face it, when you look at it on paper, SEO is an expensive endeavor. Whether you do it yourself, use the services of a consultant, or hire someone else to do it for you, the cost can be overwhelming.
In fact, some SEO experts charge as much as $500-$1000 per hour. It is such an involved process that the price tag is understandably pretty significant. As a small business owner, you have to decide whether search engine optimization is worth the expense.
Can you afford to invest in SEO services? Can you afford not to? The key to affordable SEO is an efficient balance of necessities, time, and budget. Here are three things to consider as you decide whether SEO is right for your small business.
Necessities of SEO
Search engine optimization is a huge process, but not every component of SEO is necessary for every campaign. It’s no secret that the most fruitful campaigns utilize every type of marketing available, but doing everything doesn’t necessarily equal success. If you make sure that you’re doing the right things at the right time, then you can save time and effort while still creating a successful campaign.
Time to Invest in SEO
Time is the single most important aspect of SEO. It’s simply a time-consuming process. If you’re not spending your own time doing it then you’re paying someone else for their time.
Because time is your most valuable resource, one of the most important decisions you’ll have to make is which projects you’ll take on first. Prioritizing your tasks will help you make good use of your valuable time. Tackle your top-priority tasks first and save the less-important ones for later.
As you consider your use of time, also keep in mind that SEO is part waiting game. Anytime you think about Organic search engine optimization, you have to remember that SEO results take a significant amount of time to show up online. Make sure you understand just how long it might take and how it will affect your business. Depending on the industry and the competition, better rankings take 4-6 months
SEO Budget
This is the primary factor in determining whether you’ll spend your own time doing SEO or hire someone else for the use of their time. But don’t let budget be your only consideration. Also keep in mind the value added when a professional takes care of your web optimization tasks.
Determine the value added by an SEO professional by considering the quality of work and the potential of the search engine optimization work to get results for your business, however, more money doesn’t always guarantee a better product. On the other hand, remember that you often get what you pay for.
You can only determine the true cost of SEO by looking at your return on investment. Remember that the true value of search engine optimization is greater than the sum of its parts. Even a small increase in time, money, and energy invested can net huge results. By investing whatever you can, whenever you can, and wherever you can, you can potentially see a big difference in your business’ success. Reinvesting your returns can lead to even more success, and SEO suddenly doesn’t look so expensive anymore.
The Cost of Doing it Wrong (Doing it Yourself)
And while it may be tempting to do SEO yourself, small business owners should especially consider hiring an internet marketing agency or search engine optimization expert. Small businesses are already at a disadvantage when it comes to SEO simply because of size and budget.
Don’t risk putting yourself at an even greater disadvantage by doing it wrong or by inadvertently utilizing tactics that could harm your ranking or even get you banned by search engines like Google, Yahoo, or MSN. Even if you choose not to hire an SEO expert to take care of all of your optimization tasks, consider hiring a consultant to check the work you’ve done. This is a good way to keep careless mistakes from happening over and over again.
Seomul Evans is a senior SEO with “SEO 1 Services” a Dallas firm providing Small Business SEO and free internet marketing articles.
Know about Affiliate Programs, Ad Trackers and Link Popularity
By Ram.Kumar
When promoting affiliate programs, many people make the common mistake of linking directly to the urls they are promoting. Yes, this can and will earn you commissions if your advertising and the site’s sales copy are effective.
However, by placing your ads (and your affiliate partner’s url) all over the web, you are building link popularity ONLY for your partner. This, of course, does YOU absolutely no good at all beyond the potential sales.
If you’ve placed their url in 20 places, they now have 20 links pointing to THEM… and you have NONE pointing to you or you can go on www.greatpromotionsite.com. It’s just not fair. That’s allot of work, and if they go out of business, or change their affiliate link format… your links are DEAD.
If you have a site of your own, you are far better off to create a folder and use a simple redirect to the affiliate urls.
For example:
Instead of… http://www.ppc-profit-marketer.com
The index.htm file in your “some site” folder redirects to the affiliate urls.
Now with the same effort, you have 20 links pointing to YOUR site, and only one link pointing to theirs (the one in your redirect file). Yet your promotion still functions the same. The link gets clicked, the promoted urls gets a visit, and you get paid if the site makes the sale.
This is a much better option as it not only increases your own link popularity, but it gives you control. If your new partner goes belly up while your ads are still floating around, you can change your redirect and point it to a similar program with very little effort.
Now, being the intelligent marketer that you are, I’m sure you are tracking your links… right? Of course you are. How else would you measure your results? How would you know if the ads you are running are working, or they are just a waste of your valuable time?
Since you are tracking ads, your affiliate partner isn’t gaining link popularity from your efforts. If you are using link tracking software hosted on your site, YOU get the link popularity.
BUT… many marketers use an online ad tracking service, and in this case the ad tracking service get the links. And once again, YOU get the headaches if they close their doors.
Fortunately the fix is nearly the same. Now you setup your redirect files to point to the ad tracker, which then links to the url you are promoting.
Keep in mind that by doing this you will also have to set it up so you can tell which ad sent the hit by creating multiple redirect files (one for each ad).
You can either use a different tracking link for each one or add a key to the link in your redirect so the ad tracker can accurately measure the results of each campaign (read your ad tracker’s instructions for ad key setup).
Yes, it does take a little time and effort, but it’s worth it if/when the affiliate program owner OR your ad tracking service decides to pull the plug.
Total control = no wasted advertising.
This is even more important if your links are in viral ebooks and articles that can circulate for years to come.
Note: This also gives you the ability to go back and add a page to grab the visitor’s contact info on the way to your partner’s site. But that’s another article.
For more useful tips & hints, please browse for more information at our website:-
www.success-affiliate-marketing.com
www.boost-website-traffic.com
Generating Income Through Website Traffic
Saturday, November 22nd, 2008 at 4:20 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
